Trading Cards Honor U.S. Military

By Chuck N. Baker

Baseball Cards — pieces of cardboard inserted into waxpaper wrappers, often accompanied by a flat piece of chewing gum, have been popular in the United States for many years. Other sports jumped on the bandwagon and soon basketball, soccer, hockey and others were being printed and sold. The cards depict photos of players, as well as their names, statistics and teams. Recently, however, a new brand of cards has emerged to honor not sports figures, but those who have died while serving the nation.

Hero Cards picture deceased veterans of all U.S. wars, serving to educate future generations and instill gratitude while honoring the fallen. “Our mission is to honor the sacrifices made by every member of the U.S. military—from the Revolutionary War to present day — who lost their lives while serving our country. We are creating a Hero Card for every fallen service member, and a permanent online archive to preserve each of their stories for future generations,” said co-founder Craig Du Mez. The idea emanated from co-founder and Army officer Dale Kooyenga, who at the time was a member of the Wisconsin Assembly.

Currently a member of the Wisconsin Senate, he said he always participated in the state’s Memorial Day parade, but he felt deeply that there was more that could be done. “It’s a day to set aside to honor the fallen, and the concept of Hero Cards helps to do that,” he explained. He is an Iraqi War veteran, and currently a major in the Army Reserve.
He contacted Du Mea because he is a printer, and together they developed the Hero Card concept. The initial card portrayed the Tomb of the Unknown Soldier, in Washington. “We started off more generic,” Kooyenga said. “There are many individuals we’ll never know. There are too many unknowns.” Du Mea recalls many Memorial Days where he handed out candy at parades. With the new idea, he was anxious to hand out cards of heroes, rather than pictures pf baseball players and celebrities. “I have a background in printing and marketing, and I thought ti would be very cool for our politicians to hand out cards to educate kids” about Americans who served in the military.

“Hero Cards are collector cards honoring those who gave their last full measure of devotion.”
Individuals who want to nominate a family member who lost their life while in the military can go to the Hero Cards website and download a nomination form. There is no charge if the submission is accepted. The organization also actively seeks members who pay an annual fee to receive sets of cards each month. Or purchasers can buy individual sets of cards. In addition, donations are accepted from families and corporation alike. “A portion of the revenue from the income benefits verified, veteran-focused, not-for-profit causes. We are a [official IRS] benefit corporation, and we are funded by people who buy cards online, or who become members,” Du Mea said. He is also seeking vendors and retail locations to sell the cards. “The cards can also be used by veterans service organizations as fundraisers.”

All submissions will have details verified by Hero Cards staff prior to publication. “We strive for factual accuracy and proper crediting of all content. There is no guarantee that submissions will be automatically accepted. The more detail someone can provide — along with sources for verification — the more quickly we can post the hero’s story online and print their Hero Card.” For more information, go to www.herocards.us.

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